Sending Email to Avoid Spam Traps

 Getting email successfully delivered to your target’s inbox has a lot of components.  Some of those components are listed below:

1. Your email is scored to determine ‘spaminess’
   • Email content impacts spam score & there are tools that provide insight to your score
   • Reputation impacts spam score
   • Email volume impacts spam score
2. Your list determines your success
   • Prospect engagement impacts spam score (opens, clicks, forwards, saves, replies…)
   • Ignoring the bounce report will limit your success
   • As a general rule of thumb, don’t buy an email list

What follows is a brief overview of each of the topics above

1. Email content impacts spam score & there are tools that provide insight to your score.
   • There are words you should avoid when sending email because they increase your spam score which decreases the probability your email will be delivered.  Hubspot did research on words that mark you email as spam.  You can read about it here.  
   • There are tools that you can use to check how spam filters are scoring your emails.
2. Reputation impacts spam score andProspect engagement impacts spam score (opens, clicks, forwards, saves, replies…).  If you are sending emails that no one every opens, they’ll soon stop being delivered at all.  Read about how Google is deciding what email to deliver based upon your reputation.
3. Email volume impacts spam score.  If you are a high volume email sender, more than 10,000 emails per month, you’ll want a dedicated IP address so that you can manage your own reputation.  LeadMaster provides this capability through the ‘Alternate Email Server’ function.
4. Ignoring the bounce report will limit your success.  If you send to emails that have previously bounced you’ll be marked as a spammer and your delivery rate will decline.
5. As a general rule of thumb, don’t buy an email list.  Email lists typically have a large volume of bad emails.  Sending to addresses that bounce will result in email to legitimate addresses not getting delivered.  Your best bet is to grow your list organically.

You have several options when sending Email from LeadMaster

1. Sending from you or sending from CRMTool.net
2. Sending from you or sending on behalf of you
3. Sending from your email server or an email provider

Sending from you or sending from CRMTool.net – in the workgroup configuration options you can specify how you want email delivered.  There are trade-offs for each.

• Sending email from you looks better, but mail servers and spam filters know the email doesn’t match the sending domain and so may stick it in the spam folder or simply not deliver it.
• Sending email from CRMTool.net has a better chance of getting delivered because the from address matches the sending domain, but it doesn’t look as good as coming from you.

Sending from you or sending on behalf of you – in the workgroup configuration options you can specify that email is sent on your behalf.

• Sending on your behalf is a great option because it tells the receiving email server that you aren’t trying to pretend to be email@crmtoool.net but rather the email is being sent on your behalf by CRMTool.net

Sending from your email server or an email provider – in the admin section you can specify that you want all email coming from LeadMaster to be delivered through your server instead of the LeadMaster servers.

• You can use your own email server.
• You can pay for a mail server from companies like GoDaddy, Rackspace or Amazon.
• You can use a mail relay company like Dyn or Mail Channels.

Sending email through you own server, whether you own it or pay for an email relay, is the best way to manage your email reputation.  Here’s additional information from Gmail on bulk email guidelines.

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