Opt-Out Rules for Email Marketing and Lead Nurturing

Clicking the ‘opt-out’ link at the bottom of a lead nurturing or email marketing email will set the email marketing permission for that user to ‘opt-out’.  Opting out of one lead nurturing track now opts out of all lead nurturing and opts out of e-marketing as well.

1. If a contact opts out of a lead nurturing track, they are opted out of all lead nurturing tracks and the contact email marketing permission is set to “opt out”
2. If a contact’s email marketing permission is set to “opt out”, they cannot be added to a lead nurturing track (via workflow automation or “add to lead nurturing track” features)
3. If a contact’s email marketing permission is set to “opt out” (via update contact dialog or “update contacts” feature), the contact is opted out of all lead nurturing tracks

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